Intent-based advertising, done properly
Google Ads rewards precision. Broad match keywords and default bidding strategies can burn through budget fast without a structured account underneath them, which is why most underperforming accounts we audit share the same problems: bloated keyword lists, no negative keyword hygiene, and Smart Bidding turned on before there's enough conversion data to make it smart.
We build Search campaigns around tightly themed ad groups with keywords grouped by actual buyer intent — informational, comparison and ready-to-buy searches are treated as three different jobs, not one blended campaign. Display and Shopping are layered in where they genuinely add value, not by default.
Conversion tracking is set up correctly before spend starts, because a PPC account is only as good as the data it's optimizing against. We'd rather delay a launch by two days to fix tracking than run three months of campaigns optimizing toward the wrong signal.
Why our PPC accounts perform differently
Intent-first keyword strategy
Campaigns are structured around what a searcher actually wants, not broad keyword volume.
Clean conversion tracking
Every campaign is measured against verified, deduplicated conversion data from day one.
Negative keyword discipline
Ongoing search-term mining keeps budget away from irrelevant clicks.
Landing page alignment
Ad copy and landing pages are matched for message consistency, which lifts Quality Score and conversion rate together.
Transparent bid strategy
We explain exactly why we're using manual, target CPA or target ROAS bidding for your account, not just switching on autopilot.
Shopping feed optimization
Product titles, categories and attributes are structured for maximum Shopping visibility.
How we run your Google Ads account
Account & tracking audit
We verify conversion tracking accuracy before any budget decisions are made.
Keyword & intent mapping
Search terms are grouped by buyer intent to structure campaigns and ad groups.
Campaign build
Search, Display and Shopping campaigns are built with tightly themed ad groups and negative lists.
Ad copy & extensions
Multiple ad variations are written and tested with full sitelink, callout and structured snippet extensions.
Launch & learning phase
Campaigns launch with a defined budget and a two-week data collection window before major changes.
Ongoing bid & budget optimization
Weekly reviews shift budget toward the keywords and campaigns producing real conversions.
Everything inside a Google Ads retainer
- Full account audit or fresh build across Search, Display and Shopping
- Google Tag Manager and conversion tracking setup, including offline conversion imports where relevant
- Keyword research and intent-based campaign architecture
- Ad copy writing and testing across multiple variations per ad group
- Negative keyword mining on an ongoing weekly basis
- Shopping feed setup and optimization for e-commerce clients
- Live reporting dashboard with cost-per-conversion and ROAS
- Monthly strategy calls to review performance and budget allocation
PPC is unforgiving of sloppy setup — a bad account structure doesn't just underperform, it actively teaches the algorithm the wrong lessons. We spend disproportionate time on the foundation so the optimization phase actually has clean signal to work with.
Where this service works best
E-commerce
Shopping and Search campaigns tuned for ROAS, not just traffic.
Healthcare
Compliant Search campaigns for high-intent appointment queries.
B2B Services
Lead-focused Search campaigns targeting decision-stage searches.
Real Estate
Location-targeted campaigns for active property searchers.
Common questions
Request a free PPC account audit
Share your current Google Ads account, or your website if you're starting fresh, and we'll come back with specific findings and a recommended structure.